Emme and AMOENA partner together....

I love Emme,  always have since my days with Mode Magazine ~ What she stands for and how she lives in her body~ From her heart and soul for women ~ always including women with curves and I'm thrilled to share this new info on what Emme is getting involved next with Amoena their new spokesperson for our curves! 


Check it out and see what's coming our way for foundations, lingerie and swimwear, ladies!!!  - MJW

Announced - from NEW YORK,NY  Sept. 8, 2011 

image source: Pacific Coast News

At Fashion Week, products that combine beauty, function and "perfect fit" are sure show-stoppers. Amoena, the global leader in breast care product design and manufacturing, offers full-cup women one such show stopper with Amoena Mia and today announces that it has achieved another perfect fit. Amoena has partnered with the American supermodel, TV personality, mom and author Emme to promote the Amoena Mia lingerie collection. Together, Emme and Amoena will celebrate healthy living and feminine style that spans all sizes.

 Check out their Catalogue and styles @ http://www.amoenamia.com.au/flip-book/Mia_catalog_core_collection_US/


"Emme caught our attention because of not only her iconic fashion status, but also the incredible work that she is doing to promote positive self image among women and girls. She encompasses everything we stand for as a brand," says Phillip Sporidis, President, Amoena USA.  


Amoena has built its reputation as the industry leader because it understands a woman's needs and develops products that support the mind, body and soul of women worldwide. Emme is recognized globally as an advocate for positive body image and self-esteem. Through the partnership, they are sending a message to full-cup women—celebrate your curves and accentuate them with the bra collection offering support, comfort, unmatched style and perfect fit.

What's truly revolutionary about the collection is that Amoena Mia also responds to body temperature. Amoena incorporated its proprietary Comfort+ technology into each bra style. The temperature-equalizing material (placed in the center, frames and slings) absorbs excess body heat during a rise in temperature, reducing heat build-up where women tend to perspire most. Amoena originally developed its Comfort+ technology for its post-breast surgery products and has received wide acclaim for its application to products for all women.

Amoena's partnership with the supermodel comes on the heels of Emme launching EmmeNation—a new, multi-platform community created from Emme's professional and personal experiences. Emme designed the community to tap into a unique, current cultural and business opportunity—to encourage wholeness in a woman's typically stressed and segmented life through events, digital channels and other platforms.

"There is an incredible amount of synergy between the missions of Amoena and EmmeNation. I hope to awaken the magnificence inherent in every woman with EmmeNation, and Amoena celebrates that with the quality of its products," Emme says. "The construction and sophisticated style of the Amoena Mia collection is unmatched. It's obvious that the company understands what a woman truly needs and desires from her bra, as well as a trusted brand."  

Available in a size range from band sizes 32-48 and up to a J cup (in certain styles), Amoena Mia is a uniquely sophisticated bra line. Each style helps accentuate a woman's curves, creating the ultimate silhouette. Accents like delicate galloon lace and finished embroidery create an elegantly sexy look, which typically is hard to find in larger cup sizes.

As brand ambassador, Emme will make appearances in key markets nationwide, appear in advertisements and consult with Amoena on current and future Amoena Mia line extensions, including Amoena Mia Swim, which launches in Spring 2012.

"Emme brings incredible value to the Amoena Mia brand, with her savvy fashion and merchandising expertise and her advocacy for women," Sporidis says. "We are honored to partner with such a reputable, trusted and genuine woman. We feel that Amoena has a revolutionary product, and Emme is a revolutionary figure."

View the new Fall 2011 Amoena Mia collection at www.AmoenaMia.com. Learn more about EmmeNation a www.EmmeNation.com.

...Welcome to "The BodyStyle Conversation"......Come Join!: BodyStyle Conversation: "Australia, Italy's Vogue ...

...Welcome to "The BodyStyle Conversation"......Come Join!: BodyStyle Conversation: "Australia, Italy's Vogue ...: "Okay..here goes..... Here's a VERY 'interesting' article.... interesting.....That the writer thinks the size 10 and 12 women if considered ..."

BodyStyle Conversation: "Australia, Italy's Vogue Curvy, Stick Models & Plus-Size Models vs.The Multifaceted Model"

Okay..here goes.....

Here's a VERY "interesting" article.... interesting.....That the writer thinks the size 10 and 12 women if considered a "forgotten woman" and that this category has another type of "body image issue" with the "stick" women and the "plus-size" women......Australia's journalism has written this this article for the WA Lifestyle Section....this week....There is a movement there for "The Multifaceted Model"....

Hell, I thought we were all women - But Jenna Clarke see's a "weight war" happening - In a world that creates body image issues, with more articles like this - Helpful? ....

Your thoughts??

Stuck in modelling limbo between stick-thin and plus-size

Written by Jenna Clarke for WAToday.com.au

Radio announcer Gemma Walsh is leading the 'multi-faceted-model' movement.

Over the past decade the gap between stick-thin models and their plus-sized counterparts has widened, leaving size 10 to 12 women in fashion purgatory.

Now as the weight war continues to rage in the modelling world, the forgotten women – the sizes 10 to 12 – are poised to rise from the ashes and pioneer the "multi-faceted model" movement.

According to models, agents and the fashion industry, "multi-faceted models" fit a size 10 or 12 dress and embody confidence, curves and congeniality.

They may not be as thin as their size six-to-eight colleagues or as voluptuous as their size 14 and above counterparts, but if they have charm, grace and assurance, Miss Universe crowns, catwalk shows and lucrative advertising campaigns are theirs ready for the taking.

Newly-crowned Miss Universe Australia, 20-year-old Perth model Scherri-Lee Biggs, said she struggled as a size 10 but found her niche with pageants as they encompassed more than regular modelling work.

"I'm quite 'hippy' for a model," said the 175-centimetre communications student turned beauty queen.

"For modelling I'm more of a size-10 bum. When I first started as a 17-year-old, it took me six months to get my head around it thinking 'its business and I'll find my avenue where my body image is supported rather than scrutinized' and I think I've found that now."

"

Perth modelling agencies have a propelled the careers of a number of multi-faceted models, including 21-year-old Sophie Sheppard, who is featured in a six-page Vogue Curvy fashion shoot in the July issue of Vogue Italia.

This was the same magazine that published a Special Size issue last month, which featured three full-figured models on the cover and maintains a website on the fashion bible's domain dedicated to raising awareness of curves and voluptuously versatile models.

The special issue increased Vogue Italia circulation figures by 20 per cent and even caught the attention of fashion designer and Louis Vuitton creative director Marc Jacobs, who attended the shoot and demanded to meet the models.

"It makes a difference when girls come to us with other skills, those who are more accomplished," Scene Model Management agent Anthony Harden said.

As well as Ms Sheppard's international portfolio, Mr Harden and the team at Scene also watch over the modelling career of radio announcer Gemma Walsh.

The agency signed the size-12 broadcasting graduate following last year's Every Body Counts parade at the Perth Fashion Festival.

"She's not just a girl that's come off the street and can photograph well, she's also got a lot of skills behind her as well," Mr Harden said.

"She also has an acting background so that was a big plus for her because of her confidence and her ability to do compere work, hosting, TV commercials and things like that she has a lot of skills in those areas.

"Girls like this can do shows, they can do compering, they can be ambassadors, they can land 'Faces of' campaigns. That is what is really happening at the moment with Gemma."

Ms. Walsh is an advocate for the multi-faceted model and, as well as hosting events around Perth, has booked a variety of modelling jobs for Myer, sass & bide and bridal boutiques.

"With a lot of modelling you have to portray a character, designers want certain looks for shows or photo shoots. They want to see different sides to your personality and different emotions and you need to tap into that," she said.

"You think of the Victoria Secret girls they are pure actresses up there, which is completely different to a designer show starring a 'coat hanger' coming down the catwalk in amazing clothes," she added.

"Australia seems to be a little behind the rest of the world, considering Italian Vogue just had three plus-size supermodels on the cover, yet we still need to have competitions and gimmicks to get the normal-sized girls out there. But at least we are doing something."

Read more: http://www.watoday.com.au/lifestyle/fashion/stuck-in-modelling-limbo-between-stickthin-and-plussize-20110727-1i0ft.html#ixzz1TNGHqXyT

Plus SuperModel Fluvia Lacerda Sashay's Her way to the Top in Vogue Curvy - Read on....

"Plus-Size Models: Move Over Gisele, Brazilian Bombshell Fluvia Lacerda Strikes a Pose for Vogue Curvy" from blogger Erica Watson for the Huffington Post

Photo Credit: Florian Sommet for Vogue Curvy

In a fashion industry that is obsessed with size, full-figured Brazilian model Fluvia Lacerdais showing the world that not only is bigger truly better, it's also marketable. 2011 has been proven to be an amazing year for Lacerda, and the plus size fashion industry as a whole. As mainstream fashion insiders argued the legitimacy of plus-sized fashion,Fluvia and her size 18 curves continue to break down the barriers of a thin-obsessed culture. Right now the Internet is buzzing about Fluvia's fashion spread with Vogue Curvy. I must say, it is one of the hottest fashion editorials that I have ever seen. She looks amazing, and it makes me proud to be a full-figured woman! Earlier this year Larceda, a native of Rio de Janeiro, Brazil and resident of America's fashion capital, New York City became the first (and only) plus sized model to grace the pages of Playboy Brasil.

In June, Full Figured Fashion Week celebrated those who have contributed to the plus size fashion industry and honored Fluvia as Commerical Print Model of the Year.

"The fact that I won this award is a major deal and I'm very passionate about my work, mostly because I feel that I represent the body image of many women," says Lacerda. "I'm not only a healthy woman, but one who wears a size 18 and am confident about it."

Since being featured on the cover of the 2007 Curves calendar, Fluvia has worked for an overabundance of well-known brands such as Torrid, Monif C., Igigi, Fashion Bug, Kmart, Bilka, Takko Fashions, and Eliza Parker. She has been featured in magazines such as Glamour, Latina, Bust and Plus Model Magazine.

Full-figured fashion has made significant strides over the past few years, and continues to earn much deserved credit and praise for positive body imagery for women. But I can honestly say that we still have a long way to go. Luckily, we have women like Fluvia who are willing to fight the good fight and let women like me know that we are beautiful, and we deserve the same style choices as our smaller counterparts.

I asked Fluvia how she feels about being an role model for plus size women and she said "I have an enormous passion for what I do. Being a plus size model to me means far more than just bringing a paycheck home. I love representing the women who live the same struggles as I do. Not only when it comes to dressing well but also facing criticism for been a big girl."

Thank you for representing us well Fluvia!

Check out her spread for Vogue Curvy here. Pictures Courtesy of Florian Sommet for Vogue Curvy, Playboy Brasil and Andre Schneider.

Follow Erica Watson on Twitter: www.twitter.com/EricaWatson &

http://www.ericawatson.com/

New website could boost body image in teen girls ...DailyDose.com

New website could boost body image in teen girls

By Deborah Kotz, Globe Staff

Ask any teen-age girl if she's satisfied with her body, and chances are, she'll say no. Teen-age boys also experience body dissatisfaction that's probably rising with all those air-brushed abs and pecs gracing the covers of men's magazines. Researchers at Northeastern University recently evaluated a new free website for teens called BodiMojo with interactive games, diaries, and chat forums to see if it could help teens deal with body image issues.

They found the site may actually work -- at least among girls -- to boost body image. In a new study conducted on 178 male and female high school students from Boston-area high schools, the researchers found that teen girls who were randomly selected to use the website once a week for four weeks during a health class were more likely to experience better feelings about their body than those who were selected to stay in their regular health class. For the boys, though, no body image boost was seen.

"The girls who used the site generally felt better about their bodies," says study author Debra Franko, clinical psychologist at Northeastern. "These weren't enormous effects, but enough to see significant improvement."

As for the boys, they might need a different site that's less, well, girly. The Mojo Mood Cloud where teens can click on words that describe how they're feeling at the moment -- a favorite among the girls -- may not resonate with those who have a Y chromosome. Judging from the games my 13-year-old son likes, I'd say he'd rather shoot down those feeling words.

Franko says they're going to continue to tinker with the site and are working on developing a mobile app to be launched this summer.

While BodiMojo is designed to lower the risk of eating disorders, it also includes tons of information on nutrition, exercise, alcohol, sex, and drugs, since, Franko says, all of these things can play a role in a teen's self esteem, body image, and overall health.

Here's a piece from the new BodiMojo.com website ...

Your Body and You

Research shows that 8 out of 10 women will be dissatisfied with their reflection, and more than half may see a distorted image.

Speaking My Mind about Weighty Issues

By: Rebecca C., New York, 15

I’ve had some weighty thoughts on my mind lately, no pun intended. Like so many other teens, I’m inundated with images of airbrush pop divas and hunky muscle men who live flawless lives because of their perfect bodies. Today’s society is obsessed with body size, exerting enormous pressure to confirm to the ideal thinness of body weight.

But, girls, did you know that not so long ago, a skinny woman was considered unattractive, as if she didn’t take care of herself. In fact, during the Victorian era, the ideal body type for women was fleshy, pump, and full-figured.

I’m not saying that we should all sit on the couch and stuff our faces; but I am advocating for all of us to be comfortable with who we are – big, small, tall, short, dark or light. Being naturally skinny (or not) is not a better way of life, just like someone is a blond and someone is a brunette; one is not better than the other. And I’m sure that for every girl or guy who thinks of themselves too heavy, there is one who thinks themselves too light. And when you strive for a goal weight think of health, not stereotypical beauty. So there is hope for those who despair about their bodies: it’s an old saying, but true: It’s what’s on the inside that counts.

Skin and Size Differences? - Nothing - We are all the same!

Meghan McCain Battles Glenn Beck Over Body Image

Updated: Friday, 13 May 2011, 11:46 AM EDT Published : Friday, 13 May 2011, 11:36 AM EDT

(EndPlay Staff Reports) - Meghan McCain, daughter of Arizona Senator John McCain, recently appeared "naked" in a PSA about skin cancer.

The ad related not wearing sunscreen to being naked and featured other well known faces such as singer Brandy, and former "Fresh Prince of Bel-Air" actress Tatyana Ali – all who appear "naked" in the ad.

Watch the PSA at the bottom of the story.

The creative ad captured the attention of many, but most notably Fox TV personality, Glenn Beck; but not in a good way, The Huffington Post reported.

On Beck's show, the conservative host talked about the ad and McCain's appearance. He joked about her being "naked," and pretended to vomit every time he saw the picture of her. He did this for a full eight minutes, according to The Huffington Post.

"Put some extra clothes on. Like, lots of extra clothes … has she thought about a burqa, just to be extra safe," Beck commented.

The young McCain fired back at Beck's comments and even her mother, Cindy McCain, had something to say.

Defending her daughter, the senator's wife tweeted , "I'm so glad Glenn Beck is leaving Fox. Enough vitriol and hate. Glenn you are no rodeo clown. They are decent and nice. You aren't."

In Meghan's response to the ridicule, she took to her column for the Daily Beast , and had a few choice words to say.

The young McCain wrote, "There really is no need to make something like my participation in a skin cancer PSA into a sexist rant about my weight and physical appearance, because I'm going to let you in on a little secret, Glenn: you are the only one who looks bad in this scenario, and at the end of the day you have helped me generate publicity for my skin cancer PSA, a cause that I feel quite passionate about."

She went on to scold Beck about his comments on her weight and his negative views of body image, saying that he better be careful because he has daughters of his own. In addition, she suggested that his daughters call her when they face their own body image issues.

Watch Meghan McCain's skin cancer PSA .

Read more: http://www.myfoxdc.com/dpps/entertainment/meghan-mccain-battles-glenn-beck-over-body-image-dpgoha-20110513-fc_13180720#video#ixzz1MWntQ7bx